Stores

It can be a bit overwhelming to walk into wagashi stores that have been around for decades, some centuries. They have an air of formality that demands respect, not to scare you away or anything.

If you aren’t sure what type of wagashi you like you may want to try going to the super market or conbini stores (convenience stores) where you can find a selection of staples. They aren’t the best, but it should give you an idea of what you like.

Once you have an idea of the kinds of wagashi you like, try going to the department stores. They usually have a food floor where you can find an area of wagashi booths with colorful displays (maybe even samples!).

Many of these stores will have the seasonal wagashi along with their signature wagashi. You’ll be able to purchase most of them from a single piece at a time (unless they are boxed).

Now that you have an idea of which wagashi you like, you’re ready to go to the boutique shops!

Some shops have an eat-in area; so if you’re adventurous, you should skip all the fuss with the markets/department stores, and go straight to the source!

When you purchase sweets, it is common for the seller to ask if it is a gift or not. If it is a boxed gift, there are some rules for wrapping (ex: how the paper is layered, whether or not to put a decorative element on it). My advice would be to let them know what the occasion is, they’ll know what to do.

Wagashi have varying expiration dates and ideal storing temperatures so make sure to either ask or read the label.